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wayne (screen-name: wacky)

Main guy behind btytechnology.com, a fast growing technology company focusing on helping businesses grow with cool and novel tech.

It isn't complex, and breaks down to the most basic concepts: infrastructure, marketing technology, and systems.

BTY TechOps is best in class managed technology infra for even the most robust business operations.
Designed to scale and be better than yesterday for your business needs.

BTY MarketingOps is software and tooling built in-house that enables us to work as an agile small team and reach your audience across the globe with very little overhead and proven BTY strategies.
example: Have you considered not paying for ads, but still hitting your direct niche/audience? one word... honeypots. Find out what I mean: apply

BTY Systems are digital - battle tested strategies that operate ontop of our BTY tech stack. These strategies operate on a feedback loop tied in with sophisticated AI agents and automations capable of output you would see from large marketing teams.

All of this works and is in production right now, cause we use it ourselves. But how...? Apply to partner with us and find out. ;)


Work at btytechnology.com

I intend for this company to be incredibly lean and sustain it with >= 5 human employees. I want to reach a certain MRR (substantial) before I ever consider making a larger team. I want to prove BTY Technology works in action.

I intend to make some internal tooling FOSS, so check out our github and contribute. Use these tools to change your life for the better (as they become available).

for hire (accepting)

I'm accepting contract work only right now. I love to work in industry, even outside of my business because tech is fun and I love connecting with people and learning new things. However I come at a price...as any technologists would.

How I work:
- Value First. Always provide value, it is something that I live by. I give it 110%, there is nothing better than helping people; whether it be in business or personal relationships.
- Work Ethic. I firmly believe that hard work beats talent, EVERYTIME! I work consistently. I work when its hard. I work when I'm not feeling good. I work through life events. Business never stops, and I take joy in knowing that I'm relentless.
- Business First. Winners win, its that simple. No matter how we feel about it, winners will win in business, they will win in relationships, they will win in life. Making excuses as to why you can't win won't help you win, it will keep you stuck! No one is coming to save you, do what you can and beat all odds.


you can reach me at: wcole@btytechnology.com

FAQ

My story?
Born and raised in Little Rock, Arkansas. I was born on a December day in 2002. Fortunate enough to be the last child of 4 children, it comes with perks! My parents separated when I was three, but I got to see the best of both of my parents and they ingrained in me the importance of good decision making, discipline, and hard work.

I played tons of video games. First getting a PSP where I vividly remember playing Monster Hunter: Freedom Unite and a lot of other cool franchises that I still love to this day, even though I don’t game at all much anymore. From a very young age I’ve been an avid reader and garnered a vast amount of knowledge very quickly. This put me ahead of the pack in terms of grades for pretty much the entirety of my schooling. In middle school I got into PC gaming and built my first PC the summer of my eighth grade year. This opened up an entire new world for me.

I quickly learned about hardware components, discovered PC Parts Picker and had a blast building computers I could never afford. Taking high school engineering and CS courses that were offered at my school made me into the nerd that I am today. The only thing that kept me somewhat relatable to my peers was my love for fitness, I was one of the more muscular guys in my high school without having played any sports! So in that way I’m a very atypical nerd.

So fast forwarding to 2020, pandemic happened and I went and got a job at Walmart. I saved almost every dollar. I worked so much that I was almost working full-time even though I was a minor at the time... shout out to my supervisors. This allowed me to have a hefty savings before I graduated and allowed me to put myself through college for the first couple of years. In 2021, I enrolled to college for Electrical & Computer Engineering, the best and worst decision of my life - it is tough, but rewarding. I’m seeing the end of the tunnel now, which is great. I had to hustle after the first two years though, as I didn't want to take on any debt. So I did tech internships, worked in IT, took tech free-lance work, this was the most stressful period of my life. Juggling jobs and a tough curriculum, but this allowed me to learn my skill-set through real-world experience by actually working with tech companies and real engineers. I was actually helping launch real products and making commits to prod environments. From this work I learned to invest my money, beyond just "savings", and started to understand how to make money work for me.

All-in-all, apparently this wasn’t enough masochism for me and I decided to start a business. My first entrepreneurial endeavor at the age of 22.
Why start btytechnology.com?
BTY was a motto that I came up with back in high school, it simply means Better Than Yesterday. I’ve had this mindset throughout my life that as long as I can be better than myself on a previous day, I could always see improvement - no matter how hard I fall. I’ve used this for my physical training, studying, my relationships, my finances, etc.

It has evolved with me and I hope that I can take this motto that has impacted my life positively and build a company that can help others achieve their dreams as well.

So I’m taking my knowledge of technology, the countless thousands of hours I’ve spent studying and implementing to create a company that will leverage this technology to empower business owners to scale their business and achieve the dreams that they’ve set before themselves.
Social Media?
No public facing social media, not my thing, hence the "Silent Professional". Only thing I have is a personal youtube and LinkedIn page. I'm more of a in real life guy. Call me, text me, hit me up on discord. Let's kick it in real life and make up for lost time.
Where is btytechnology.com development happening?
On github.
How can the btytechnology.com work for me?
Email me, wcole@btytechnology.com. We are looking for qualified clients and sponsorships to improve various aspects of BTY Technology.
How can I work for btytechnology.com?
See work at above. Contributions to btytechnology on GitHub always welcome, and a good way to get noticed and hired.
Can I invest in the btytechnology.com?
No, the company is private and bootstrapped. Invest with your PRs.
What's the mission of the btytechnology.com?
To bridge the gap between established businesses and the digital future. And to make our clients as much money as possible.